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HUMANIZE THE STEREOTYPE

Humanize The Stereotype is a campaign that I created in 2017. The idea of the campaign is to reduce judgement of people that look a certain way, people that fall into a ‘stereotype’ and to remove the judgement that might follow from first impressions.

Visit the Instagram page at:

https://www.instagram.com/humanizethestereotype/

A more personal insight:

“The hijab has become a flag of Islam.”

“Throughout time, the headscarf has evolved to symbolize autonomy and control over Muslim women’s bodies. An empowering rejection of the male gaze, colonialism, and anti-Muslim sentiment, it can just as easily be twisted into a disempowering tool of subjugation and repression through its forced imposition.”

“Islam gives equality to men and women, and that includes privacy. Since it is impossible to tell it a man has had sex before, then women should be able to have that privacy as well.”

The aim of my campaign is to reduce the judgement that Muslim women receive if they wear a scarf on their heads. To create a platform that moves away from oppression and focuses on the ‘real lives’ and ‘real problems’ of Muslim women. The monotype brief

requires a campaign to be created using text only, which enable text based work to allow onlookers to see that words and visual imagery are very important in affecting how people are seen. The acts of insulting, arguing and calling out people are stemmed from the unrealistic imagery shown to us online and through the media.

A lot of social media platforms have allowed Muslim women in particular to speak up regarding oppression and given them the ability to show that they’re just regular people too. However, aside from the small percent of women who have spoken up many are able to share the work of others or read it themselves but still don’t have the strength or courage to speak up - not just about issues as a hijabi but issues that come with growing up and going through changes in life. Muslim boys are never judged according to their outward actions, whether they’re more or less religious than a girl wearing hijab. The

inequality when it comes to judgement on a person who’s sinning differently to you is huge in the Muslim community.

Islam is a religion of teaching and constantly learning how to improve you as a human being. To learn to be peaceful in a chaotic and ever changing society, but how can you improve yourself if you’re unable to speak up and discuss important issues without being judged?

Humanize The Stereotype

Campaign to last over 4 weeks

The idea of the campaign is to reduce judgement of people that look a certain way, people that fall into a ‘stereotype’ and to remove the judgement that might follow from first impressions.

There will be 3 badges; each badge will have a different statement:

1. I’m struggling the same way you are

2. My appearance labels me as something I’m not

3. Their judgement causes my stress

One statement will run per week supported by 3 very different looking people.

Outcome:

1. 9 photographs: 3 people per statement (3 statements)

4. Designed badges

5. Logo design (Humanize the stereotype) + statements

6. T-shirts

7. Instagram page

8. Exhibition: Bowls of badges with polaroid walls for each statement

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